Description
Not sure which shade to choose? Try our Foundation Shade Finder Shop our foundations with confidence. If your shade isn’t perfect, exchange it within 60 days for one that’s more you. I AM MAGIC Velvety Matte Foundation is a flawless foundation and we think it’s the best full coverage foundation! The I AM MAGIC formula equates to lightweight, lasting coverage for all day wearability. It has a velvety finish that never looks cakey. From Sudan to Marisol, our 42 expertly formulated shades are globally-inspired by ALL skin tones, from the deepest dark to the fairest fair. Founder Chichi Eburu struggled to find makeup suited for her deep skin tone. What was available were muted colors, and products that didn’t enhance the true richness of her skin tone. She searched for years to find cosmetics that would enhance the dark hues of her skin tone without making her look lighter or grayer, makeup that offered colors that weren’t muted against her rich skin color.
From the brand
Important information
To report an issue with this product, click here.
)&url=https://alittlebitofmakeupandawholelotofjesus.com/product/juvias-place-i-am-magic-velvety-matte-liquid-foundation-alexandria-650/&media=https://i0.wp.com/alittlebitofmakeupandawholelotofjesus-wpoffload.s3.amazonaws.com/wp-content/uploads/2023/09/05041754/6515e1265da52ccaf477c965aa8ba5e336e4120281e810840ac7d.jpg?fit=993%2C1024&ssl=1){kind=link}
&url=https://alittlebitofmakeupandawholelotofjesus.com/product/nyx-professional-makeup-jumbo-eye-pencil-blendable-eyeshadow-stick-eyeliner-pencil-cupcake-pink/&media=https://i0.wp.com/alittlebitofmakeupandawholelotofjesus-wpoffload.s3.amazonaws.com/wp-content/uploads/2023/10/05040123/653156319672f8b1ecfd6b11b3f918e6ea711f983169304ac29c2.jpg?fit=1024%2C1024&ssl=1){kind=link}
&url=https://alittlebitofmakeupandawholelotofjesus.com/product/nyx-professional-makeup-shine-loud-long-lasting-liquid-lipstick-with-clear-lip-gloss-rebel-in-red-warm-red/&media=https://i0.wp.com/alittlebitofmakeupandawholelotofjesus-wpoffload.s3.amazonaws.com/wp-content/uploads/2023/11/05032659/6543fa3c1b8ba06e35922ce20c49860463d77ee7a8bd59a4d76a0.jpg?fit=1000%2C1000&ssl=1){kind=link}
TEE –
This is my favorite full coverage foundation hands down! I normally wear 340, but because I was being impatient, I ordered 350 out of urgency. But a week later Juvia’s Restock my original color so I didn’t use it but one time.I highly recommend, if you’re looking for a true matte but velvet foundation! I’ll pick this over my Fenty Beauty Foundation (shhh—don’t tell Rih lol)
Lauren Newman –
I don’t think I’ve ever found a foundation with this full coverage-maybe dermablend, but haven’t used that in years because of the price! I have also tried MAC foundation, but didnt care for this.As for this particular foundation-just a little bit covers beautifully! Of course can use more to really get complete full coverage. It’s a great price and great product. I discovered this foundation a few years ago and it is my go to! Definitely one that is not getting the recognition it deservese!
cj –
If you want a full coverage foundation and a little goes a long way this is absolutely great I love this foundation one of my absolute favorites 😍
Alesha –
It’s an ok product but some retail makeup is better because of the product being oily I have oily skin so it broke me out
Laura B –
I have been on the hunt for perfect foundation because I have a lot of acne scars, and this has been amazing. It is full full coverage, but it also looks and feels light. I often use it on the problem areas and blend it into a bb cream on my cheeks so my freckles aren’t covered up. It is a pretty small tube, but a little goes a LONG way, especially if you’re using a wet makeup sponge, but even using brushes, just a dot cover a lot of area while still being full coverage, easily bendable, and ibuildable on those problem areas that might need some extra attention. I really love this(I know the picture has my hair and hand covering a lot of my face but this is the only one I could find lol and you can see the coverage on my chin and forehead which both had breakouts this day!!)Also I wanted to add that I do have acne prone skin but this hasn’t (to my knowledge) caused any breakouts. I started using this around the same time I switched up my skin care routine and I actually see my skin improving. Not to say this thing cures acne or anything, that’s for sure my other skin care products, BUT it does show that it isn’t causing problems for my skin at least!!
Yaya –
Great coverage!
Myah –
Didn’t really match my skin but it’s a great light coverage foundation
april –
I have never tried a product from this line but this foundation is great. Color matched perfectly and i love the way it wears. Will definitely purchase again.
Patricia St Charles –
Did not live up to the hype for full coverage. Was a little greasy feeling
Cassandra A Rosenthal –
Glad I purchased this. The coverage is very nice and I picked my perfect shade. This is my first time using this product